Efforts at the Boundaries: Social Media Use in Swedish Municipalities
نویسندگان
چکیده
Efforts at the Boundaries: Social Media Use in Swedish Municipalities Livia Norström and Monika Hattinger 1 University West, Department of Business & IT, Trollhättan, Sweden [email protected] 2 University West, Department of Engineering Science, Trollhättan, Sweden [email protected] Abstract. Social media is used by the majority of Swedish municipalities. However, the highly interactive features of social media are often not taken advantage of. The study aims to get a better understanding of why social media is not used to its full potential in the municipality. Findings from an interview study with communicators in three Swedish municipalities reveal that the motivation for using social media is often difficult to turn into action. Tensions emerging in the use of social media result in hesitation, uncertainty and a slowing down of work practice. The processes of managing the tensions are characterized by boundary crossing between different communities, such as municipal communicators, elected officials and citizens, with social media itself as an equally important actor. The processes of boundary crossing by the municipal communicators are discussed in terms of learning processes and new emerging competences that might redefine the role of the municipal communicator and hence perhaps the public servant in general.
منابع مشابه
The Effect of Social Network Use on EFL Learners’ Second Language Achievement: An Investigation into their Attitudes
The efforts were made in the present study to seek two objectives: determining the effect of Telegram as a social network on second language achievement of Iranian foreign language (EFL) learners, and exploring the EFL learner’ attitude toward using Telegram for language learning purposes. To this end, 40 EFL learners were randomly selected and then divided into two groups of experimental and c...
متن کاملHealth Promotion at Local Level in Norway: The Use of Public Health Coordinators and Health Overviews to Promote Fair Distribution Among Social Groups
Background Norway is internationally known today for its political and socio-economic prioritization of equity. The 2012 Public Health Act (PHA) aimed to further equity in the domain of health by addressing the social gradient in health. The PHA’s main policy measures were (1) delegation to the municipal level of responsibility for identifying and targeting underserved groups and (2) the imposi...
متن کاملClustering and inertia: structural integration of home care in Swedish elderly care
PURPOSE To study the design and distribution of different organizational solutions regarding the responsibility for and provision of home care for elderly in Swedish municipalities. METHOD Directors of the social welfare services in all Swedish municipalities received a questionnaire about old-age care organization, especially home care services and related activities. Rate of response was 73...
متن کاملRethinking the Theory of Change for Health in All Policies; Comment on “Health Promotion at Local Level in Norway: The Use of Public Health Coordinators and Health Overviews to Promote Fair Distribution Among Social Groups”
This commentary discusses the interesting and surprising findings by Hagen and colleagues, focusing on the role of the public health coordinator as a Health in All Policies (HiAP) tool. The original article finds a negative association between the employment of public health coordinators in Norwegian municipalities and consideration of a fair distribution of social and economic resources betwee...
متن کاملGoing Viral ? Comparing Parties on Social Media
While research has provided useful insights into political party use of Twitter, comparably few efforts have focused on the arguably more popular Facebook service. This paper takes both platforms into account, detailing similar functionalities and providing analyses of the social media activities undertaken by Swedish political parties during the 2014 elections. Moreover, the types of feedback ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2016